Samsung to Showcase Latest Tech at its 8th Annual Africa Forum

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[Samsung]–Samsung will this week be showcasing the latest range of products at the 8th Annual Samsung Africa Forum happening between 23 and 25 February 2017 at the Cape Town International Conference Centre (CTICC), South Africa.

The event will showcase the latest technologies designed with Africa in mind, Vanguard reports.

The theme for this year’s event is ‘One Pride’ and represents how Samsung and its partner network continue to work together to be the leaders in the region’s consumer electronics market.

The theme is also symbolic of the genuine pride the company takes in its world-class devices and appliances. Samsung’s motto has always been pride and passion.

With the expected continuous growth of this market in 2017, Samsung Electronics aims to lead the continent’s development in the consumer electronics space.

“Samsung’s goal is to inspire the world and create the future with innovative technology and creativity, thanks to a deep understanding of what people really need and want,” says Michelle Potgieter, Director: Marketing and Communications at Samsung South Africa. “The Forum will help us to achieve our goal of enriching our customer’s lives, while contributing to socio-economic prosperity across Africa and supporting a sustainable environment for us all.”

The Samsung Africa Forum 2017 is the ideal platform to demonstrate Samsung’s smart technology, products and design for the year ahead, as well as highlight the company’s commitment and unifying vision to its African partners and media.

“Africa is a vital part of Samsung’s global business and the company will utilize this event to present products selected specifically for the unique needs of our customers,” says Sthe Shabangu, Lead: PR, Public Affairs and Corporate Citizenship at Samsung Africa Office.

As such, the company is proud of its innovative, world-class products that feature innovative designs and technology created to benefit consumers.

Samsung is passionate about a shared vision to improve the lives of African customers and eager to drive positive growth for its partners across the continent.

“Samsung Electronics values building strong relationships with our customers, partners and stakeholders in order to succeed and grow in this unique and exciting consumer landscape”, Shabangu concluded

“The 8th annual Samsung Africa Forum affords us the opportunity to share our vision, commitment and world-class innovations in technology and design with our partners across the region.

More crucially, it allows us to demonstrate that together, we can move forward with pride, passion and profitability.




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