MTN throws $5 million into Cameroonian football league

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[Cameroon]–South Africa’s mobile telecom giant,MTN, has agreed on a three-year $5 million sponsorship deal with the Cameroon Professional Football League (LFPC).

According to the agreement signed in Yaoundé, MTN Cameroon will invest $1.7 million in the local soccer annually for the next three years.

MTN Cameroon CEO Philisiwe Sibiya, who signed the deal on behalf of the firm, said the company’s objective was to see the re-enaction of dynamism and influence once associated with its football.

According to Sibiya, “The agreement that we are executing today is borne of our collective ambition to raise the performance bar of local football to the level of that of the Indomitable Lions; kings of Africa, our pride.”

She said a lion’s share of the telcom firm’s direct contribution would be shared among the 36 clubs of Cameroon’s top flight championships; the Elite One and Two; which will be renamed MTN Elite One and MTN Elite Two clubs.

LFPC President Pierre Semengue, who inked the deal on behalf of the beneficiary, said the gesture would galvanise and propel the league to greater heights.

The LFPC president said the cash would be used to raise the standards of living of local soccer players “through the disbursement of handsome salaries” which he believed would “significantly curb” the frightening wave of exodus of young talents in search of greener pastures abroad.

He urged other companies to follow MTN’s example and support soccer in the country.

Recall that the firm had sponsored Cameroon’s top flight leagues from 2002, but backed out in 2013.




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