Lack of advert, circulation contribute to failure of vernacular newspaper in Nigeria says Nda-Isaiah

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[Kaduna]–The Chairman Leadership Group, Mr Sam Nda-Isaiah has said that indigenous language newspapers do not do well in Nigeria because of limited circulation and the lack of advertisements to sustain them.

He made this revelation at a Two-Day Annual Round Table on Cultural Orientation in Kaduna on Monday.

According to him, indigenous language newspapers have had very low shelf life because the publishers, in most cases, established them for the sole purposes of educating and informing the people and in many cases to advance their political aspirations.

He stressed that indigenous newspaper, like any other ones, must be run as a business if they must be sustained.

Nda-Isaiah said though there were still no daily vernacular newspapers, but the sway of the publication should not be underestimated.

He thereafter called on the nation’s policy makers not to fail to understand the influence and power of indigenous newspapers as a force for good and to counter mischief and manipulation.

“Foreign policymakers surely understand this better than we do and that is why for instance, we have the BBC Hausa Service, VOA Hausa Service and similar radio services by the French, Germans and the Chinese.

“Of course, we are aware of Arewa24 TV recently launched by the Americans for counter-terrorism,” he said.

He further advocated for the codification of Pidgin English and publication of indigenous newspaper in the language.

He said pidgin English commonly call “Broken’’ has approximately 30 million native speakers in Nigeria and 100 million speakers in West Africa.

“We must take advantage of this God-given language, codify it and deploy it immediately as a medium for the unification of our people,’’ he advised.




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